SNEAKA EPISODE 4 WITH AKA x REEBOK - THE BRAINSTORM

Check out episode 4 of SNEAKA where we follow AKA on his journey to create his brand new sneaker with Reebok.

Chris Hill, Design Manager, Fashion, Colabs and Statement footwear explains “brainstorms are messy, but that’s the way it should be! We pull a bunch of materials, a bunch of textures, and colours, and really start to get into how to make them work together and off of each other”. We caught up with Alejandra Roig-Bucco, Designer One, Fashion And Statement Footwear as she came out of the session. “AKA has a really strong vision for this shoe. He wants something super wearable – like, for the summer. But he also wants something super clean, and very premium. We settled on a super luxury leather. Almost buttery in colour. It’s going to be a lot more elevated than lots of the stark white sneakers you see in the market today.”