AKA KEEPS BREAKING NEW GROUND FOR SOUTH AFRICAN HIP HOP
AKA just single handedly saved South African Hip hop in 2019 and his collaboration sneaker with Reebok pushed him to very top of the mzanzi G.O.A.T list (it's not even a debate,it's just facts at this point).
2019 has not been South African hip hop's year but it damn sure was AKA's. Just a year after he dropped his monumental collaboration with the premium vodka brand Cruz he is back again to remind us why he is one of the biggest stars on the continent. The mission is ownership, product and legacy and AKA has this all figured out. The week before the shoe was released he dropped two new singles (Main Ou's & F.R.E.E) and within the week F.R.E.E went straight to the top of the charts, he's music is still at the peak and he is still making the best version of South African hip hop. The music and the business moves are at the best they have ever been and this is the moment when AKA finally takes over the world from his very own country.
Only 600 shoes were released on Saturday and were retailing at R1400 so lets do some quick maths...(600 x R1400= R84000) and by the time it's a new week the shoes will be sold out. This is going to shift the landscape for artists and brands in South Africa, long have we as the fans known that a collaboration with an International Brand and a South African artist was long over due (it was a no brainer...).The artists are packing shows back to back with die hard fans and making more money than ever before while reaching international markets and breaking new ground. This is going to force the other brands to take a closer look at what is actually happening on a ground level, our biggest artists in the country are making world class music and are influencing consumer behaviour on a large scale and not collaborating with South African artists will be a major mistake that brands can't afford.
Right now with both the Cruz Watermelon and Sneaka out the Supa Mega is sitting comfortably at the pinnacle of South African music. The whole game is going to benefit from AKA's moves and this will be a time mark in history where a turning point happend in South Africa and things were never the same again.